Supernus Business & Law Center

Review Request Scripts — Optimized for Google Gemini & Ask Maps

Grow and Protect Your Wealth

Why Specific Reviews Matter for Law Firms

Google's Ask Maps uses AI to match businesses against real questions like "asset protection attorney near Sycamore IL" or "who does estate planning in DeKalb County?" Generic "great attorney" reviews get skipped. Reviews that mention the type of legal service, the area, and the outcome or experience are the ones Gemini surfaces. This tool generates scripts that naturally prompt clients to share those details.

Build Your Script

Your Script

Google 








Gemini Ask Maps — Matchable Attributes


These are the data points Google's AI scans for when matching law firms to conversational queries. Your scripts naturally encourage clients to include these in their own words.




Practice Area
Asset protection, estate planning, business formation, tax planning


Location
Sycamore, DeKalb, Geneva, St. Charles, Naperville, etc.


Outcome
Problem resolved, peace of mind, assets protected, business structured


Client Type
Business owner, family, investor, entrepreneur, retiree


Experience
Responsive, knowledgeable, explained clearly, strategic approach


Differentiator
Real-world business experience, proactive planning, tailored strategy









Quick Tips for Better Reviews


Send after a milestone — the best time is after a signing, closing, or final document delivery when the client feels the relief and value of the work completed.


Personalize the message — fill in their name and service type. A message referencing their estate plan feels different than a generic ask.


Don't coach language — let the client describe their experience naturally. The script prompts organically, not prescriptively.


Follow up once — if they haven't reviewed after 5 days, a short friendly nudge is appropriate. Don't overdo it.


Respond to every review — a professional thank-you from Jed reinforces trust for prospective clients reading reviews. Mention the practice area naturally in your response.







⚠ Google Review Policy — Common Violations


Google updated its Prohibited & Restricted Content policy in early 2026 with stricter enforcement. Here are the violations businesses get flagged for most often. Avoid all of these to protect your listing.





🚫 Review Gating


Filtering clients by satisfaction before sending a review link — only sending satisfied clients to Google while routing dissatisfied ones to an internal survey. Google prohibits selectively soliciting positive reviews.


Violation: "Rate your experience 1-5. If 4+, click here to leave a Google review."


Compliant: Send every client the same review link regardless of how you think their experience went.







🚫 Incentivized Reviews


Offering discounts, fee reductions, gift cards, or any reward in exchange for leaving a review — even for "honest" reviews. The FTC also prohibits incentivizing reviews that express a particular sentiment.


Violation: "Leave us a Google review and receive $50 off your next consultation."


Compliant: Ask for a review with no reward attached. A thank-you note after a voluntary review (no prior promise) is fine.







🚫 Coaching Specific Language or Staff Names


Asking clients to mention a specific attorney by name, use particular keywords, or include scripted phrases in their review. Google now explicitly discourages this — review content must be organic and reflect the client's own experience.


Violation: "Please mention Jed by name and that we helped with your estate plan!"


Compliant: "If you have a moment, would you mind sharing how your experience was?" — let them describe it naturally.







🚫 On-Premises Pressure


Requiring or pressuring clients to leave a review while still in your office — handing them a tablet, hovering while they type, or asking them to review before they leave the building.


Violation: Handing a client your iPad at the signing table: "Would you mind leaving us a quick review before you go?"


Compliant: Send a follow-up text or email after the meeting or signing is complete.







🚫 Fake or Employee Reviews


Attorneys, staff, family members, or anyone with a material connection to the firm posting reviews without disclosure. This includes asking friends or colleagues who aren't clients to post reviews.


Violation: Having your paralegal post a glowing review from their personal Google account.


Compliant: Only request reviews from actual clients who received your legal services.







🚫 Suppressing or Removing Negative Reviews


Asking clients to remove or edit a negative review, using legal threats over legitimate negative feedback, or offering compensation in exchange for taking down a bad review.


Violation: "We'll waive your remaining balance if you take down your 1-star review."


Compliant: Respond professionally to negative reviews, offer to resolve the issue, and let the review stand. Flag only reviews that genuinely violate Google's content policies.







🚫 Bulk or Timed Review Manipulation


Sending mass review requests all at once or generating an unnatural spike in reviews over a short period. Google's AI detects sudden patterns that don't match normal review velocity.


Violation: Emailing your entire client list of 300 people on the same day asking for reviews.


Compliant: Request reviews on a per-engagement basis as matters close — consistent, steady volume over time.





Last updated: April 2026 · Based on Google's Prohibited & Restricted Content policy for Maps






Built by Building Futures AI

Powered by AI-SEO Review Optimization